Human-centric AI: How CyberBetX is redefining the player experience

Across the iGaming industry, artificial intelligence (AI) has been heralded as a game-changer in terms of player engagement.

However, despite grand proclamations by many advocates of the technology, applications across the sector remain inconsistent and, in many cases, merely exploratory.

While an increasing number of businesses in the space are deploying AI across elements of their day-to-day operations — almost 90% by some estimates — many lean on light-touch, bolt-on solutions rather than fully embracing transformational AI-driven opportunities.

However, some are discovering that a more holistic approach is paying dividends, and accelerating their AI journey.

CyberBetX, a leading B2B solutions provider for gaming enterprises, has integrated the technology into the heart of the business – a strategy that it believes is helping to scale opportunities.

Embedded at the core

“At CyberBetX, we believe that live iGaming is no longer simply about the game mechanics – it’s about the entire immersive experience. That’s what led us to embed AI at the core of our operations,” Joe Wu, CyberBetx Manager, says.

CyberBetX has developed two standout AI-powered solutions designed to enhance live player experiences.

With the AI Green Screen Engine, the aim has been to transform how virtual studio production is undertaken – enabling real-time background removal, 3D scene integration and brand customisation.

Meanwhile, the AI Dealer Filter uses facial recognition and real-time enhancement to automatically adjust lighting and skin tone, preserving natural expressions while improving visual quality.

“Together, these innovations reflect our long-term vision: to elevate live entertainment in iGaming, making it more immersive, scalable and flexible for global operators and multiple languages,” Wu says. “By using AI not just as a support tool, but as a production engine, we’re positioning iGaming for the next era.”

Authenticity, fidelity and presentation

The overriding aim is to make the gameplay experience as natural, professional, engaging and immersive as possible.

On this point, CyberBetX stresses the importance of authenticity in AI-driven presentations and maintaining a consistency of brand across different lighting and environments.

“Our analytics show that players value visual fidelity and consistency as much as they value game mechanics,” Wu says. “Minor discrepancies in lighting, brand presentation or background context can influence their comfort and trust levels.

“These insights led us to prioritise the Dealer Filter’s facial-level correction and the Green Screen Engine’s rapid brand-asset switching capabilities. In development, we now treat presentation quality as a key product dimension alongside UI/UX and game logic – because players notice.”

Whereas some operators are harnessing AI to adjust game odds, for example, CyberBetX’s focus is on enhancing the presentation of gameplay and the player environment.

With the AI Dealer Filter, each session can dynamically adjust to platform conditions – giving players a more consistent visual experience regardless of device or location. Meanwhile, the Green Screen Engine enables brand-tailored or language-specific overlays to be incorporated, with the aim of delivering more relevant live experiences.

“Because the core game mechanics remain intact and fair, we ensure responsible gaming standards are upheld,” Wu explains. “Personalisation is about how the game is delivered and never about changing the playing field.”

One of the key challenges for any regulated iGaming enterprise is to balance AI-powered innovation while maintaining compliance, transparency and fairness. Given this, CyberBetX says that a principle of “augmented production, not black-box decisioning” is followed across all of the enterprise’s AI systems – including the Green Screen Engine and Dealer Filter.

“The AI is visible, controllable and auditable; it enhances what your team does, rather than replacing judgement,” Wu says. “This gives us two benefits: we keep our innovation cutting edge, but we also ensure full traceability, brand safety and regulatory alignment.

“For example, lighting correction or background rendering operate under clearly defined parameters; player outcomes or fairness aren’t governed by opaque models. This separation builds trust with operators, regulators and players alike.”

Driving revenues

The ultimate aim, of course, is to drive customer loyalty – underpinned by boosting retention and reducing churn. At the heart of this is a focus on understanding player behaviour by acting on data touchpoints, and tailoring experiences through production that will resonate with the end user accordingly.

“While the Green Screen Engine and Dealer Filter focus on production, they feed into our broader analytics and prediction ecosystem,” Wu says. “For example, by tracking viewer drop-off points tied to visual presentation changes, we identified that brief delays or inconsistent visual quality led to increased churn.

“By using our production AI to eliminate those friction points – via smoother backgrounds or consistent lighting – we have seen longer session durations and higher return rates among partner operators. In short: production quality powered by AI has become a real lever for engagement optimisation.”

“These innovations reflect our long-term vision: to elevate live entertainment in iGaming, making it more immersive, scalable and flexible for global operators”

Cutting costs

Whilst AI has been used to drive revenues, there have also been key cost savings by incorporating AI automation into live studio operations.

For instance, with the AI Green Screen Engine, CyberBetX has managed to reduce traditional set-up and post-production workflow by at least 60-70 per cent, leading to “significantly” reduced studio operating costs.

“Sessions that once required manual background switches, lighting fixes and brand overlays can now be executed in seconds with the correct operational set-up,” Wu says.

“The AI Dealer Filter automates lighting correction and facial tone calibration in-stream, removing the need for extensive manual retouching. Together, these efficiencies translate to higher throughput, faster brand roll-outs, and more flexible multi-brand and language live studio operations.”

Addressing the challenges

Inevitably, though, the integration of real-time AI across live gaming environments comes with some challenges. In a sector in which there is huge value placed on consistency of appearance and the gameplay experience, any unwanted delays can be hugely problematic.

“The single biggest challenge has been delivering real-time precision at broadcast scale, while maintaining zero or minimal latency,” Wu explains. “Live gaming doesn’t permit delays, and when you overlay AI tasks such as background segmentation in the Green Screen Engine or live facial enhancement in the Dealer Filter, you are operating at the intersection of heavy compute and strict performance thresholds.”

CyberBetX tackled the challenge by adopting edge-computing architectures, which process data near its source rather than it being processed via a central cloud or data centre. By optimising models for live streaming pipelines and building fallback mechanisms, the live feed can remain uninterrupted, even in testing conditions.

This focus on real-time precision feeds directly into CyberBetX’s broader modular architecture, designed in-house for adaptability and speed across markets.

“The AI Green Screen Engine combines computer-vision, real-time rendering and brand asset workflows in a unified pipeline – something few providers in iGaming offer,” the company states. “The AI Dealer Filter similarly integrates facial recognition, lighting correction and live streaming optimisation specifically tailored for live-dealer workflows.

“This integrated design means we don’t bolt on AI – we build it into every layer of the production stack, giving us agility, consistency and depth of control.”

The backbone of iGaming

While the consensus across the industry suggests that gaming businesses should avoid diving head-first into AI before they understand the related opportunities and challenges, few doubt that the technology will have a transformational impact.

Indeed, CyberBetX is certainly not alone in believing it will not only optimise operational efficiency, but will also redefine the player experience to fuel growth.

“We foresee AI becoming the invisible backbone of next-generation live iGaming,” the business states. “From dynamically customised virtual studios via the AI Green Screen Engine to human-centric live presentation via the AI Dealer Filter, AI will enable experiences that feel bespoke to the player, yet scalable for operators.”

In practice, this approach will result in personalisation on an unprecedented scale, based on data-driven player preferences.

“Operationally, studios will be able to switch themes, languages and brands in seconds; production pipelines will shift from manual to automated. For players, live sessions will feel more immersive, consistent and engaging,” Wu concludes.

“At CyberBetX, we believe that AI will be the defining enabler of how live entertainment meets scale, flexibility and human authenticity in the years ahead.”